ESPN Teases 2010 World Cup Marketing Campaign

ESPN today teased its coverage of World Cup 2010 by stating that it will be “biggest marketing campaign ever,” according to ESPN’s executive vice president of content John Skipper.

According to MediaPostNews, “All 64 games will be carried on ESPN from South Africa. While making the announcement of the coming marketing investment, Skipper mentioned the tagline ‘One Game Changes Everything’ that ESPN used to plug the 2006 event, hinting it may return.”